To bring a little bit of ocean magic to mealtimes, we created the “Catch an Ocean Explorer Plate” promotion with Birds Eye. Families could win one of our limited-edition plates every 15 minutes, simply by picking up a promo pack in store.

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The plates, illustrated by children’s artist Gareth Lucas, celebrate the sea creatures that inspire Captain Birds Eye’s world and highlight the importance of looking after our oceans. Bright, playful and full of character, they gave families a fun way to connect with the story behind their fish.

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This project was all about sparking curiosity, encouraging kids (and parents) to think about where their food comes from, and making the everyday ritual of dinner a little more adventurous.