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CADBURY 200 YEARS
I was tasked with taking the beautifully designed, world-travel retail exclusive Cadbury 200 Years Bar and its supporting key visual and bringing them to life through a dynamic 30-second animation.
Inspired by the rich heritage and iconic branding of Cadbury, I felt the animation needed to capture the essence of the milestone celebration while engaging travellers in a visually compelling way.
Designed specifically for a large screen in the duty-free area at Birmingham City Airport, the animation aimed to create an immersive and captivating brand experience, drawing attention to the limited-edition product and reinforcing Cadbury’s legacy of indulgence and craftsmanship. Engaging consumers to buy and participate in the brand activities.
Above are the Key Visuals that I had to work with to create this animation.
With 30 seconds to play with, I wanted to build an animation that told a story. Giving a nod to the brand's heritage and showing off the illustrations along with the packaging's special foil finish. I enlisted the help of a 3D designer to build a model of the pack, art directing the close-up movements I required to showcase the foil design. I worked to seamlessly integrate this into the existing 2D part of the animation: colour correcting, adjusting speed and overlaying with existing animation.
Below is the final signed-off storyboard, taking roughly 2 weeks on and off, from my initial ideas to finishing off the animation with minor amends.
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Here is a photo of me unintentionally dressed like a bar of chocolate standing in front of the large screen showcasing my Cadbury 200 years animation at Birmingham Airport. This was a very proud moment for me seeing how much of an impact the animation had in person versus my computer screen.
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