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CADBURY 200 YEARS
I was tasked with taking the beautifully designed, world-travel retail exclusive Cadbury 200 Years Bar and its supporting key visual and bringing them to life through a dynamic 30-second animation.
Inspired by the rich heritage and iconic branding of Cadbury, the animation needed to capture the essence of the milestone celebration while also engaging travellers in a visually compelling way.
Designed specifically for a large screen within the duty-free area at Birmingham City Airport, the animation aimed to create an immersive and captivating brand experience, drawing attention to the limited-edition product and reinforcing Cadbury’s legacy of indulgence and craftsmanship.
Above are the Key Visuals that I had to work with to create this animation.
STORYBOARDS
With 30 seconds to play around with, I wanted to build a story that gave a nod to the brand's heritage and show off the illustrations along with the packaging's special foil finish. I enlisted the help of a 3D designer to help show off the bar in motion (shown below on page 2/2). I worked to seamlessly integrate this into the existing 2D part of the animation.
Below is the final storyboard that was signed off for the animation to be created.
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Page 2/ 2
Here is a photo of me unintentionally dressed like a bar of chocolate standing in front of the large screen showcasing my Cadbury 200 years animation at Birmingham Airport. This was a very proud moment for me seeing how much of an impact the animation had in person versus my computer screen.
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