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ELLIE MELDRUM
CADBURY
SENSE OF PLACE
This brief was to generate concepts for permanent POS displays, that will highlight Cadbury within UK Airports. With Cadbury as the main focal point, the ideas will be scalable and adaptable depending on the space available within each airport, with the primary focus on Gatwick, Heathrow and Birmingham.
The POS is used all year round and should not only harnesses the strengths from previous Cadbury Campaigns, but also evoke a premium feel and experience
LARGE SCALE: Taking inspiration from popup books, a large scale photo opportunity with chocolate inspired sofa. Showcasing all of Londons famous landmarks, with the sights adapted to hold stock. This can be adapted for Birmingham or other airports too.
SHELF DISPLAY: This option re-invents the current display, updating the soldier and making it interactive; users can tap the screen and he will start to dance. Alternatively, Kinect can also be used so the Soldier will track and copy the movements of anyone standing infront of him.
SHELF DISPLAY: Follow the map and answer hidden question around the Cadbury display to find the code. Enter this into the custom vending machine and receive a special popup card related to the city the airport is located.
LARGE SCALE:
Enter a custom Cadbury Bar with exciting chocolate serves. Such as melted chocolate pots with toppings your choice, Cadbury hot chocolate and a game to find your new favourite Cadbury bar flavour. With lost of space to hold stock around the unit for when the chocolate bar is closed.
LARGE SCALE: Interactive chocolate chunk claw machine. Play this classic arcade game with a Cadbury twist, pick up a purple ball, crack it open and see what you’ve WON! From vouchers, toys and free bars. With space around the stand to hold stock and a leaderboard to add a bit of healthy competition to the stand.
LARGE SCALE: Bespoke display shelving moulded after melted chocolate.
LARGE SCALE: Chocolaty Photo Booth
Dive into a chocolaty world and have
a destination keep sake. Sit on the giant chocolate chunk and follow the instructions on screen. 1...2...3... pose, choose your favourite pictures to watch turn you into a chocolate masterpiece. With Cadburys special chocolate photo filter. Customise your photos by adding toppings such as digital sprinkles or marvellous jelly creations.
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