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TOY SHOW
The Late Late Toy Show isn’t just a TV programme in Ireland, the whole country settles in for a night that officially kicks off Christmas. For Cadbury, we saw an opportunity to step into that moment. We created an immersive “Toy Show Treats” aisle takeover designed to feel like part of the magic. Transforming the confectionery aisle into a festive, feel-good destination for families. From a Cadbury-branded aisle arch and hanging bunting to bold end panels, die-cut side features and a full-length floor sticker.
Positioned chocolate as the essential companion to the cosiest night of the year. Toy Show marks the start of Christmas, and Cadbury is the treat that makes it complete.
I first proposed three header options internally, with headline options focusing on different aspects of the evening. 1st Leaning towards the toy box and the classic sweet tins, 2nd creating a cosy evening you can settle into with a big cuddly bear, 3rd lineup ranking sweets and a nod to the toys in the show.
choosen header option developed into a double bay display to show client potential scope,
introducing hanging headers, lug-ons, kickers and profiled fins.
I also developed this design further into an aisel take over with large floor sticker, aisle arch and fins. in keeping with the playful side, introducing a choclate train to transport all the goodies.
After feedback from the client the creative was reworked, asking the design to fit into their Christmas store display branding they had, as well as removing the nod to the iconic show owl. This created a challenge in translating the playful feel of the original designs. With the highest brand visibility now on the floor sticker, multiple options were proposed.
Updated aisle take-over floor sticker designs. That playful side beign brought out with the train set
Below is the final design in store.
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