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TOY SHOW
The Late Late Toy Show isn’t just a TV programme in Ireland, the whole country settles in for a night that officially kicks off Christmas. For Cadbury, we saw an opportunity to step into that moment. We created an immersive “Toy Show Treats” aisle takeover designed to feel like part of the magic. Transforming the confectionery aisle into a festive, feel-good destination for families. From a Cadbury-branded aisle arch and hanging bunting to bold end panels, die-cut side features and a full-length floor sticker.
Positioned chocolate as the essential companion to the cosiest night of the year. Toy Show marks the start of Christmas, and Cadbury is the treat that makes it complete.
First three header options proposed internally
choosen header option developed into an at shelf display to show client potential scope
Design also transformed into an aisel take over with floor sticker, aisle arch and fins
The creative was reworked after feedback from the client asking the design to fit into there christmas store display branding, as well as removing the Cadbury nod to the iconic show owl. This created a challenge in translating the playful feel of the original designs. With the highest brand visibility now on the floor sticker, multiple option were proposed.
Updated aisle take-over floor sticker designs.
Below is the final design in store.
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