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ELLIE MELDRUM
Identity for a slow fashion brand encouraging customers to make more eco-friendly choices through inspiration and education.
The imagery created showcases the Goddess of Water slowly being poisoned by pollution, with a shift from blue to red, and the impact this has on the design style throughout the app, website, and book.
We aim to help people become masters at giving the planet a new life and saving the Goddess of Water, all while looking sensational in sustainable fashion.
The creation of an app allows the brand to have up-to-date interaction with the customer, posting relevant real-time blog posts for inspiration and relevant fashion news. Allowing the customer to have a space to find like-minded people and to increase brand interactions.
Limited edition book created to show the story behind the brand, looking closely at brand imagery, the story of the Goddess of Water and guidlines for the brand.
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