top of page
ELLIE MELDRUM
NIKE 25
This project was designed to celebrate the 25th anniversary of the Nike Air Max Plus (1998–2023), paying homage to its bold design and cultural impact.
The goal was to highlight the vibrant and diverse colorways of the Air Max Plus, capturing its unmistakable presence through a visually striking campaign. The design approach reflects the shoe’s original "in-your-face" energy, mirroring its debut impact with bold, dynamic visuals. By emphasizing the fluid lines and organic curves of the shoe’s pattern, the project also embodies Nike’s core values of movement and expression. The visuals and motion elements are designed to feel energetic, fluid, and celebratory.
Target audience: This project targets Nike enthusiasts and sneaker culture fans who appreciate the legacy of the Air Max Plus (TN). With its deep roots in streetwear and urban culture, the design resonates with those who value bold, statement-making aesthetics and iconic sneaker history. Lastly, the project engages the general public and new audiences, using striking visuals and immersive experiences to spark curiosity through this fresh perspective.
Turn your volume up!
EVENT DESIGN
Immerse yourself in a 360-degree LED tunnel of interaction, with swooping graphic shapes each encapsulating a different shoe colorway. Follow from wall to wall as you maze your way through 3D shapes inspired by the shoe
Store design inspired by one of the original blue gradient colorways,
with blow-up walls and 3D bubble-sculpted shelving and table to reflect the Air technology within the shoe. Walk past a massive sculpture of stacked TNs and follow the wavy road to find yourself in front of limited edition Birthday TNs and legendary collaborations and part of a history display.
CUSTOM SHOES
Stand inspired by TNs with a digital screen that allows you to create custom shoe designs. Order and buy there and then at the event to remind you of your experience as you have access to rear and exclusive colour ways that are not available to the general public.
ART GALLERY
An art gallery will be on display showcasing the amazing creations of artists and fans who have been inspired by the shoe's design. This is a way to build hype and consumer involvement with the brand and acts as a unique talking point that all links back to the TNs design.
& CAKE OBVIOUSLY
In the shape of the TN and shoebox, wouldn't be a birthday party without one
Exclusive party bags will be given out with one-of-a-kind merchandise, such as, a donation to help the conservation of forests, as trees were the original inspiration for the iconic wavy pattern. Small painted sharks made famous by the French nickname for the shoe, 'La Requin' (The Shark). Along with Jewellery, key-rings, candles, rugs, phone-cases, shoe charms, shoelaces, posters and stickers, all in custom reusable bags.
PARTY BAGS
bottom of page