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OLION
OIL BEAUTY BRAND
Branding design for a natural beauty brand. With a distinctive visual identity created to establish a bold and memorable presence in the natural oil market.
The goal was to create a strong market presence through elegant packaging and digital design that reflects the smooth, fluid nature of the oils. Using gradients and silver metallics, I designed a modern, luxurious look, with electric blue as the standout colour to contrast against traditional beauty oil tones found in the market.
The design targets individuals aged 25 to 40 who desire both natural, high-quality products and a sophisticated aesthetic. The result is a fresh, distinctive brand identity that feels premium and approachable, without feeling out of place on their beauty dresser.
The brand's primary color, an electric blue, serves as a bold contrast to the traditional green, brown, and yellow tones typically used within the beauty oil market. This electric blue not only reflects the brand’s innovative spirit but also helps it stand out in a crowded market. The use of silver metallics on packaging and web design represents the fluidity of oil, creating a luxurious and high-end feel.
The packaging design incorporates the fluid nature of oils, with the gradient treatment flowing seamlessly across the containers. This fluidity visually communicates the brand's focus on purity and nature, while the metallic accents evoke a sense of modern luxury. The packaging itself is sleek and refined, designed to complement high-end spaces and align with the lifestyle aspirations of the target demographic.
This branding and visual identity design successfully positions the beauty company as a fresh and innovative player in the beauty oil market, capturing attention through bold color contrasts and elegant design elements. The design resonates with a discerning audience that desires both luxury and authenticity, creating a memorable brand experience that feels both indulgent and approachable.
BRAND LAUNCH EVENT
Enter a collection of rooms that bring to physical form the feeling Olion products give you. Creating a full-body emotional reaction along with childlike wonder throughout the event. Capturing imaginations and perfect opportunities for social media content.
DRESS CODE
Capturing inspiration from the iconic dress codes of the MET gala we ask all guest's outfits and makeup to be inspired by the wet look, with oily hair and glowing skin as if drowned in Olion oils from head to toe. Matching the brand and fitting in beautifully with the brand launch event.
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