For this project, I was tasked with creating retailer in-store sell-in visuals for the collaboration between Oreo and Pac-Man. Showcasing how the key visual could be brought to life across various in-store touchpoints. To achieve this, I created a series of mock-ups and point-of-sale materials designed to capture customer attention and drive engagement within the retail environment. My personal favourite was the dump bin, inspired by a vintage arcade machine.